I’m not going to sugarcoat it: Creating a successful video marketing strategy in 2025 is hard.

But here’s the good news: It’s not impossible.

Thanks to the overwhelming popularity of video, there are more opportunities than ever to grow your business with video. That said, there are also more challenges than ever to overcome.

With an increase in competition and noise, it’s easy for your video content to get lost in the crowd and miss the mark with your audience. That’s why we put together this guide to help you build a video marketing strategy that will drive real results for your business.

Are you ready to get started? Let’s go!

1. Use video to educate your audience

When your business has a lot of knowledge to share, it can be difficult to determine the best way to do it. Should you write a blog post or an ebook? Should you create an infographic or a podcast?

While all of these content types can be valuable, video is the most engaging way to educate your audience. You can use video to create in-depth how-to guides, explainer videos, and webinars that teach your audience about your industry, products, and services.

Educational videos are a great way to build trust with your audience and position your business as an industry leader. When you provide value without asking for anything in return, your audience will be more likely to trust you and your products.

2. Create a series of videos

Creating a series of videos is a great way to keep your audience engaged and coming back for more. Plus, it can help you build a loyal following for your brand.

There are many different types of video series you can create, but the key is to make sure each video in the series is related to the others in some way. This will help you keep your audience engaged and interested in what you have to say.

For example, you could create a how-to video series where you teach your audience how to do something new in each video. Or, you could create a video series that highlights different products or services your business offers.

No matter what type of video series you decide to create, just make sure you have a plan in place and that you stick to it. Consistency is key when it comes to video marketing.

3. Use video to tell a story

One of the best ways to build a personal connection with your audience is by telling a story in your video content. Stories are a great way to connect with your audience on a personal level and build trust.

You can tell a story about your brand, your team, or your customers. You can also use video to tell a story about a specific product or service.

The key to using video to tell a story is to make sure your story is relevant to your brand and your audience. You don’t want to tell a story just for the sake of telling a story. Make sure your story has a purpose and that it connects with your audience in a meaningful way.

4. Create a video for each stage of the buyer’s journey

Like we mentioned earlier, people buy from businesses they know, like, and trust. That’s why it’s so important for your business to build relationships with potential customers before they even think about buying.

One of the best ways to do that is by creating videos for each stage of the buyer’s journey. The buyer’s journey is the process potential customers go through to become aware of, evaluate, and purchase a new product or service.

The three stages of the buyer’s journey are:

• Awareness stage: The potential customer realizes they have a problem.

• Consideration stage: The potential customer defines their problem and researches options to solve it.

• Decision stage: The potential customer chooses a solution.

By creating videos for each of these stages, you can meet potential customers where they are in the buyer’s journey and provide them with the information they need to move to the next stage.

5. Use video to showcase customer testimonials

We all know that customer testimonials are powerful. They show potential customers that your product or service is effective and that you have a track record of success.

But, you can take your video marketing strategy to the next level by showcasing your customer testimonials in video format.

Not only are video testimonials more visually appealing, but they also allow you to tell a more complete story about your customer and your brand.

Some brands even take it a step further by pairing testimonials with referral software like ReferralCandy, which turns happy customers into advocates while also managing affiliate and influencer campaigns, all of which can be showcased through video for maximum impact.

6. Create a “thank you” video

When a lead converts on your website, they’re often taken to a thank you page. This is a great opportunity to show your appreciation for your new lead.

You can use your thank you video to give your lead more information about your company, products, or services. Or, you can use it to give them a special offer or discount code.

You can add a call-to-action at the end of your video to encourage your lead to take the next step, such as signing up for your email list or making a purchase.

7. Use video in your email marketing

Video is a powerful way to engage your email subscribers. Think about how you can use video to increase the value of your email marketing.

For example, you might use a video to introduce a new product or service, or to explain how to use your products or services.

You could also use video to create a sense of urgency in your messages, which can be sent from a cold email platform. For example, you might use a video to show a limited-time offer or to explain why your subscribers need to act now.

When you use video in your email marketing, be sure to include a clear call to action. Tell your subscribers what you want them to do next, and make it easy for them to take action.

8. Create a video landing page

Landing pages are a great way to capture leads and provide information about your products and services.

But, did you know that adding video to your landing pages can increase conversions by up to 80%?

Adding a video to your landing page helps to keep visitors engaged and can help to increase the time they spend on your page.

This can have a big impact on your conversion rate, as the more time someone spends on your landing page, the more likely they are to convert.

In addition to adding a video to your landing page, you can also create a video-specific landing page.

This is a landing page that is designed specifically to showcase your video content.

You can use this page to embed your videos and provide information about your video marketing strategy.

This is a great way to get more exposure for your video content and to increase your chances of converting visitors into leads and customers.

9. Use video for lead scoring and qualification

Lead scoring and qualification are important for sales teams. They help identify the leads that are most likely to convert so that sales teams can prioritize their time and resources.

The problem is that most lead scoring and qualification is done based on website visits and form submissions, which doesn’t give you a complete picture of your leads’ behaviors and interests.

By using video data to score and qualify your leads, you can get a more accurate and comprehensive view of your leads. This can help you identify the leads that are most likely to convert and prioritize your sales outreach accordingly.

Start using these video marketing strategies

Video marketing is a powerful way to connect with your audience. But, if you don’t have a strategy in place, you could be missing out on a lot of potential leads and sales.

Whether you’re new to video marketing or you’re looking to take your video strategy to the next level, these nine tips will help you get started.

Conclusion

Video marketing is a great way to boost brand awareness, increase website traffic, generate leads, and more. It’s a long-term strategy that, when done well, will help you stand out from your competitors.