In 2025, video content is no longer an option for your business. Consider this: A Facebook executive predicted that their platform will be all video and no text by 2027.

So, if you’re looking to keep up with the latest and the greatest, it’s time to make sure that your video marketing is on point.

But with so much competition out there, how can you make your video content stand out? Well, there are a few tricks of the trade that you can use to make your video more attractive to your audience.

1. Create a Storyboard

The first step to creating an attractive video is to plan out what you want to include. A great way to do this is to create a storyboard.

A storyboard is a visual representation of what you want your video to look like. It can be as simple as a series of sketches or as complex as a full-blown movie poster.

A storyboard will help you plan out all the different elements of your video, from the script to the lighting to the props you’ll need. It will also help you stay organized and make sure you don’t forget anything.

2. Use the Rule of Thirds

The Rule of Thirds is a principle that helps you create a balanced and attractive composition for your video.

To use the Rule of Thirds, you’ll need to divide your video frame into nine equal parts using two horizontal and two vertical lines. Then, position the most important elements of your shot along the lines or at the points where the lines intersect.

For example, if you’re filming an interview, you might position the interviewee’s eyes along the top horizontal line. If you’re capturing a landscape, you might position the horizon along the bottom horizontal line.

3. Add a Human Touch

People are drawn to people. It’s a simple fact of life. That’s why adding a human touch to your marketing video can make it more attractive.

You can add a human touch to your video by including shots of people, using voiceovers or testimonials from real customers, or even by appearing on camera yourself.

Adding a human touch to your video can help to build trust with your audience and make your brand more relatable. It can also help to increase the emotional impact of your video, making it more likely to be shared.

4. Use Color to Set the Mood

In order to create a mood, you have to know what you want the mood to be. If you’re making a marketing video, you’ll likely want the mood to be happy, fun, or exciting. If you’re making a video to promote a charity, you’ll likely want the mood to be serious, somber, and respectful.

Once you know what you want the mood to be, you can start to think about color. Colors can have a huge impact on how we feel, so it’s important to choose them wisely. For example, red is a high-energy color that can make people feel excited, while blue is a calming color that can make people feel relaxed.

You can use color in your video by choosing a color scheme and using it throughout your video. You can also use color to set the mood in a specific scene or to highlight certain elements in your video.

5. Add Music

Music is a powerful tool to set the mood of your video. It can also help to fill in any awkward silences that may occur during video production.

There are a few things to keep in mind when adding music to your marketing video.

First, you need to make sure that you have the rights to use the music. If you don’t, you could be hit with a copyright strike, or even have your video taken down from the platform you’ve uploaded it to.

There are a few ways to get music for your video. You can purchase a license to use a song, or you can use a stock music library that offers royalty-free music.

Second, you need to make sure that the music you choose complements your video. For example, if you’re creating a video about a serious topic, you’ll want to choose a more somber song.

On the other hand, if you’re creating a video that’s meant to be fun and lighthearted, you’ll want to choose a more upbeat song.

When adding music to your video, make sure to adjust the volume so that it doesn’t overpower the other audio in your video, such as voiceovers or sound effects.

6. Use Creative Transitions

Transitions are a great way to add a professional touch to your videos and make them more engaging. Instead of using the standard cuts between clips, you can use different types of transitions to create a more seamless flow between scenes.

There are many different types of transitions you can use in your videos, such as fades, wipes, dissolves, and more. You can also use creative transitions, like the ones in the video above, to add a unique touch to your videos.

Just be sure to use transitions sparingly, and only when they make sense. You don’t want to overwhelm your viewers with too many transitions, or use them in a way that feels forced.

7. Add Special Effects

Special effects like light leaks or lens flares can help you set the tone of your video. Here are a few examples of how you can use special effects to add a little something extra to your videos.

• Add a light leak to a video of a sunrise to give it a more dreamy, romantic feel.

• Use a lens flare to add a pop of color to a video of a sunset.

• Add a dust overlay to a video of a forest to make it look more magical.

Special effects can be a great way to add a little something extra to your videos, but it’s important to use them sparingly. Too many special effects can make your video look cheesy and unprofessional.

8. Use a Call to Action

One of the most important parts of your video is the call to action at the end. You need to tell your viewers what you want them to do next. Do you want them to visit your website? Do you want them to contact you? Do you want them to share your video?

Whatever it is, make sure you tell them. And make sure you make it easy for them to do. Include a link in the video description and on the video itself. The easier you make it for your viewers to take the next step, the more likely they are to do it.

Conclusion

In this article, we talked about how to make your video more attractive.

There are many ways to create a video, and it’s important to think about your audience and the purpose of your video when determining the best way to create it.

If you’re short on time, you can use a video maker to create a video in minutes, or if you’re a little more advanced, you can use video editing software to create something more custom.