If you’re a content creator, you’ve likely heard that the attention span of a typical person today is short — very short. And, if you’re a marketer, you’ve likely heard that the best way to reach those people is with short, engaging videos.

So, you might be wondering — how do you create short-form videos that are interesting, engaging, and that won’t break the bank? Well, we’ve got some tips for you.

In this post, we’ll explore what short-form video is, how to make it, and how to use it to engage your audience.

1. Create a product teaser video

If you have a new product or service you want to promote, consider creating a product teaser video. Product teaser videos are short, to-the-point videos that give viewers a quick overview of a new product or service.

In your video, you can show off your product, highlight its features, and explain what makes it different from other products on the market. You can also include customer testimonials and reviews to build trust with your audience.

2. Record a video testimonial

If you have a customer who is willing to record a video testimonial for you, that’s great! But, if not, you can record one yourself.

If you’re going to record a video testimonial, make sure you ask your customer for their thoughts on a specific aspect of your business or product. You don’t want them to feel like they have to come up with something on the spot.

Once you have a few customer testimonials, you can create a video compilation to share on your website, social media, or in your email marketing (after using an email verification platform to confirm your list first, of course)

3. Turn your blog posts into videos

If you have a blog, you know how much time and effort goes into writing a well-researched, informative post. But what if you could take that content and turn it into a video in just a fraction of the time?

You can! And, what’s even better, is that you can use that video to promote your blog post. It’s a win-win!

To do this, simply take the main points of your blog post and turn them into a script. Then, record yourself talking through each point and add some visuals to keep your viewers engaged. An easier way to do this is by using AI content repurposing to convert your blog posts into videos of any size or format.

4. Create a “how-to” video

If you have a blog post or article that’s a step-by-step guide, you can turn each step into its own video.

You can either start the video with a brief explanation of the step and then transition into the visual demonstration, or you can use the video to provide the visual demonstration only.

If you go with the latter, make sure you include a brief explanation of what the step is and why it’s important at the beginning of the video, and include a call-to-action at the end to encourage viewers to read the full article.

5. Share a fun fact

Fun facts are a great way to hook your audience. You can use fun facts to start your videos, or you can sprinkle them throughout your content to keep your viewers engaged.

Fun facts are also a great way to add value to your videos. If you’re sharing a fun fact that your audience might not know, you’re giving them a reason to keep watching.

You can share a fun fact related to your business or industry, or you can share a fun fact that’s just interesting. Either way, fun facts are a great way to hook your audience and keep them engaged.

6. Answer a question

If you’re ever stumped on what to write about, you can turn to your customers. What are their biggest questions? Your video can be a simple Q&A where you answer a question that you get asked a lot.

This is a great way to provide value to your audience, and it doesn’t take much time to create. You can even ask your team members to send in questions and answer them in a video. This is a great way to get different perspectives and keep your video content fresh and interesting.

7. Share a quote

If a piece of content is super long, it can be hard to pull out a quote or soundbite that stands out. But with a short-form video, you can create a simple graphic with a quote and add some music to the background. This is a great way to share a powerful statement from the content and make it easy for your audience to share on social media.

8. Record a video of a customer review

If you have a customer who is willing to leave a review of your products or services, consider asking them to record a video review for social proof.

Video reviews are a great way to build trust with potential customers and show them how your products or services have helped real people.

You can then use this video review as a standalone piece of content or incorporate it into other types of videos, such as a product demo or case study.

Pro tip: If you’re going to record a customer review, make sure to get the customer’s permission to use the video in your marketing.

9. Share a video of a live event

Live video is a great way to engage your audience in real time. But what if you want to share the video of your live event after the fact? This is a great way to repurpose your live video content and make it available to people who couldn’t attend the event in real time.

You can also edit the video to include highlights from the event, or to cut out any parts that didn’t go as planned. This is a great way to make your live video content more professional and polished.

After you’ve shared the video of your live event, you can also create a blog post or other content that summarizes the event and includes a link to the video. This is a great way to get more mileage out of your video content and drive traffic to your website.

10. Share a behind-the-scenes look

Similar to an interview, a behind-the-scenes look at your business can be a great way to add a human element to your video content. You can also use this style of video to answer questions or explain how things work at your company.

For example, you could create a behind-the-scenes video that shows how you make your products, how you come up with your marketing campaigns, how you do market research, advanced keywords research or how you set up for an event.

In this video, the CEO of a company shares a behind-the-scenes look at what it’s like to work at his company. This video is a great example of how you can use behind-the-scenes content to build a strong company culture and attract top talent. STEM Diversity Programs are another important aspect to highlight in behind-the-scenes content.

Conclusion

Creating videos doesn’t have to be a long and complicated process. With a little creativity, you can create short-form videos that bring your content to life.