Short videos are the marketing wave of the future. These little tidbits are an excellent way to showcase your brand and all that it has to offer while keeping the viewer’s attention.

If you aren’t already using short video snippets on your social media, it’s time to start. Here’s everything you need to know about using short videos to make an impact on your audience.

1. Create a video that is 1-3 minutes long.

While short video snippets are great for getting your audience to take a specific action, you may want to create a longer video to share more information.

For example, if you’re introducing a new product, you may want to create a short video snippet to share on Instagram Stories that talks about the product and shows how it works.

Then, you could create a longer video that is 1-3 minutes long to share on your other social media channels, like Facebook and Twitter, that goes into more detail about the product and its features.

2. Use a tool like Kapwing to create a video snippet.

If you’re not sure how to create a video snippet, there are a number of free tools that can help you get the job done. One of my favorites is Kapwing, a free online video editor that lets you crop and trim videos, add text and music, and more.

To create a video snippet with Kapwing, start by uploading your video file. Then, use the timeline at the bottom of the screen to trim your video to the desired length. You can also use the tools on the left side of the screen to add text, music, and more.

3. Add captions to your video.

If you want your video to perform well on social media, you should include captions.

Many users watch videos on social media with the sound off, so adding captions allows you to get your message across to those users.

It also makes your video more accessible to people who are deaf or hard of hearing.

You can add captions to your video manually or use a tool like Rev.com to generate captions for you.

Once you have your captions, you can upload them directly to the social media platform you’re posting your video on.

4. Use a tool like Headliner to add captions to your video.

Most social media users watch video with the sound off. So, if your video doesn’t make sense without sound, you need to add captions.

You can use a tool like Headliner to add captions to your videos. With Headliner, you can use an auto-captioning tool to transcribe your video, or you can add your own captions.

Once you’ve added captions to your video, you can download the file and upload it to your social media channels.

5. Share your video snippet on social media.

The purpose of creating video snippets is to share them on social media. You can share your video snippets on any platform where your audience spends their time. Sharing these snippets can significantly boost engagement, especially when they are tailored as social media videos that captivate and encourage interaction.

When you share your video snippets, make sure you include a call to action that tells your viewers what you want them to do next.

Do you want them to like, comment, or share your video?

Do you want them to click through to your website?

Do you want them to sign up for your email list?

Whatever your goal is, make sure you include a clear call to action in your video snippet.

You can also include a link in your video snippet that takes your viewers to your website, landing page, or another piece of content.

Just make sure you include a call to action that tells your viewers to click on the link.

6. Repurpose your video snippet for other platforms.

Last but not least, don’t forget to repurpose your video snippet for other platforms. You can repurpose videos with AI tools easily.

Just because you’ve created a snippet for Instagram Reels doesn’t mean you can’t share it on TikTok, Facebook, or Twitter.

In fact, you should share your video snippets on as many platforms as possible in order to reach the widest audience.

Just be sure to format your video snippet to fit the specific platform you’re sharing it on.

7. Don’t forget to create a video snippet for Instagram.

Instagram is another platform where video is king. In fact, the amount of time people spend watching video on Instagram is up more than 80% year over year.

So, you definitely don’t want to miss out on the opportunity to get your videos in front of Instagram’s massive user base.

One way to do that is by creating short video snippets from your longer videos. Then, you can post the video snippets to your Instagram feed, your Instagram Stories, or your IGTV channel.

Conclusion

Finally, don’t forget to include a call-to-action in your video. If you’ve captured the attention of your audience, you’ll want to keep the momentum going and encourage them to take the next step.